Department: Marketing

Code Name Description
MRKT3301 Principles of Marketing Study of the marketing function of the firm and the impact of consumer behavior. Examines the variables of the marketing mix, product planning, pricing, distribution, and promotion. Investigation of the economic, political, cultural, competitive, and...
MRKT3302 Marketing Research and Analysis A study of marketing research theory and techniques. Orientation to research design, primary data generation, sampling of human populations, data analysis and report writing. Designed to promote an understanding of the interrelationship between marke...
MRKT3303 Promotional Strategy An active examination of the role of promotion in the marketing mix. Includes analysis of media resources and strategies for integrating advertising, promotions, personal selling, direct marketing, publicity, and public relations. Examines the nature...
MRKT3305 Marketing in the Start-Up Startup firms struggle with a 'liability of newness' and a 'liability of smallness.' Therefore, these firms must create maximum impact in the marketplace with the limited resources at their disposal. Marketing in the Start-Up focuses on ways in which...
MRKT4301 Retail Management and Merchandising Concepts and principles of the retail operation, organizational structure, merchandising, store location, store policy, personnel, buying, selling, inventory control, budgeting, and the impact of the Internet on retailing.
MRKT4302 Professional Selling and Sales Management Concepts and principles utilized in performing the role of the sales professional. Topics include consultative and relationship selling. Examines the development of effective communication skills.
MRKT4305 Internship in Marketing Students will work a minimum of 120 hours in an internship and will apply and add to the knowledge developed in the classroom.
MRKT4306 Digital Marketing Principles This course will provide a theoretical and applied understanding of the Internet marketplace necessary to adapt to dynamic changes while addressing skills needed to perform daily functions. Industry-specific strategic digital marketing topics designe...
MRKT4312 eCommerce Development in Global Market This course examines the use of Information Systems in the field of Electronic Business as it is used on the Internet, World Wide Web and associated technologies for the use of marketing, selling, and distributing goods and services throughout the wo...
MRKT4315 International Travel in Marketing This course provides an overview of the cultural awareness and sensitivity needs of the marketing decision-maker. Emphasis is given to introducing students to the skills needed in the development of business leaders. Specific attention is given to...
MRKT4330 Strategy and Problems in Marketing This course examines contemporary marketing strategies and problems faced by a variety of companies in different industries. The course uses the case approach to cover such areas as product development, packaging, pricing, distribution, merchandising...
MRKT4331 New Product Marketing This is a course in entrepreneurial marketing management as applied to the decision process of new and developmental products and services using the case method. The student learns to apply marketing concepts and refine problem-solving skills in deve...
MRKT4342 Services Marketing The primary objective of this course is to prepare students to be successful marketers in an increasingly service-oriented economy. The course is designed to help students understand the unique characteristics of services, the marketing challenges cr...
MRKT4343 Global Marketing This course has the overall purpose of familiarizing the student with the multiple environments of international business as it relates to marketing. Specifically, the course investigates how marketing strategy is affected by political, legal, econom...
MRKT4344 Marketing the Individual This course is designed for students to gain a better understanding of their own interests, abilities, skills, and values as they relate to their marketability in today's work force and society. It prepares those entering a career, changing careers,...
MRKT4345 Consumer Behavior This course will endeavor to apply concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition, consumption, and disposition of products, services, and ideas. The principles from a number of...
MRKT4346 Customer Satisfaction Providing excellent, efficient, and timely customer service is necessary in today's business world to remain competitive. This course will include methods for managing a company's customer base and for keeping customers in order to increase profits f...
MRKT4347 Special Topics in Marketing A study of a selected topics, strategies, or problems facing the marketing decision-maker today. Examples are business development strategies, marketing for nonprofit organizations, creativity in marketing, fashion merchandising, physical distributio...
MRKT6321 International Marketing This course examines the marketing strategies related to the unique problems and opportunities firms face in the international environment. The effects of cultural differences, domestic and international regulations, as they affect marketing strategi...
MRKT6331 Marketing Analysis Overall course design is to investigate the inter-relationship of information needs between marketing research and marketing management. Emphasis is upon the methods and techniques that may be employed for the collection and analysis of primary data....
MRKT6352 Customer Segmentation and Descriptive Analytics Participants will learn a variety of customer segmentation techniques that provide the framework to design and deploy highly targeted, insight-driven marketing campaigns. All will use cutting-edge analytics software to develop segmentation solutions...
MRKT6355 Web Analytics Participants will be introduced to a broad array of website analytic techniques. All will utilize an analytics platform, such as Google Analytics, to identify visitor profiles and segments, study website usage patterns and content viewing behaviors...
MRKT6356 Predictive and Prescriptive Analytics Participants will be introduced to predictive and prescriptive analytics and the broad set of business applications these tools support. Predictive analytics use advanced algorithms and machine learning to process historical data, 'learning' what ha...
MRKT6357 Digital Storytelling and Branding Participants will focus on research and data collection, story conceptualization, and reporting methods within a primarily digital communication strategy. All will develop skills to set message goals, evaluate various storytelling techniques, and pro...
MRKT6396 Independent Study in Marketing Independent Study courses are devised by professors to permit students to explore material not offered in regularly scheduled courses.
MRKTELEC Marketing Elective A generic course used for the External Transcript Equivalency Process. If the course does not have an equivalency but will meet subject area the ELEC is used along with the appropriate department to state the course is accepted with in the subject...